The platform is rolling out a fresh option that enables them to cut down on the amount of artificial intelligence-produced videos appearing in their streams. This step comes as the company disclosed that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is being tested over the coming weeks before a widespread release. This shift coincides with a increase in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly 10% of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A considerable share of this material is considered low-quality AI content, a phrase for substandard, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that a lot of users enjoy content made with AI tools, from computer-generated images to educational videos, and we want to offer the community the ability to increase or decrease of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The platform shared that there are presently 1.3bn videos on its app labeled as artificially created. Overall, in excess of 100 m media items are submitted to the app every day, making AI-generated material a limited percentage of its complete catalog.
User Control Features
Users will be in a position to decrease or raise the amount of AI content they see by accessing the content preference option in the platform and choosing the AI content topic. Additional categories that currently be modified under the setting include news, fashion, aesthetics, and choreography.
Platform Guidelines
The platform’s guidelines require content makers to tag “realistic” AI-made content, and it forbids harmful deepfakes of celebrities or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be deleted under its community policies.
Additionally, the app will from now on add an “AI-made” tag to content created with its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This measure is aimed to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2 million awareness program for specialists and organizations to develop learning resources about ethical AI use. This program will benefit educational bodies dedicated to training programming and robotics.
Content Safety Approach
TikTok has defended its moderation strategy, amid debate over proposals to lay off a large number of safety staff in Britain. It is set to cut 439 jobs in its trust and safety department in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can protect employees by removing the most harmful content ahead of it gets reviewed by staff. The company stated a significant reduction in explicit and harmful content handled by content reviewers over the past year due to the use of its AI tools.
“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with harmful content as rapidly, which is where a extensive automated help is making a difference process content quickly.”
